Find Me Eating Cicchetti

In Padua, where we have one of our UYN stores and where the city marathon also passed through, we opened the season of UYN Connect activations with a community-focused running experience.

Together with 13 Movement Culture and Sick Pacers, we brought runners through the city — from its busiest streets to quieter green routes — creating a shared moment built around movement, exploration and performance in context.

Along the route, participants tested pieces from our Kymra running collection. Developed through our biotech approach, Kymra combines natural fibres with advanced technologies to deliver a feeling of lightness and support during the run, adapting to different intensities and conditions.

Runners also wore our new running socks, designed to support comfort and performance over longer distances, helping maintain consistency throughout the effort.

The experience naturally came back to our Padua store, which for the occasion became the final meeting point of the run. Here, the community came together again and closed the activation with a post-run moment inspired by Venetian tradition: aperitivo and cicchetti, shared after the effort.

UYN Connect will continue across different cities, with the same intention: to bring sport, people and place into a single shared experience.