UYN Connect - Run & Fun

On the evening of Wednesday 10th June, we returned to the town where UYN was born. Not for a product launch, not for a press event — but for something quieter and more meaningful than that. We came back to run with the people who were here from the very beginning.

The community that gathered in Asola that evening is a special one. These are the people who watched UYN take its first steps, who believed in what we were building long before the rest of the world caught on. After years of growth, new collections, new milestones, and new faces joining the journey, it felt right to come back to where it all started — and to celebrate together, the way we know best: by getting outside and moving.

Five kilometres through the Po Valley

The route took us through the streets and fields of the Pianura Padana — flat, open, and unmistakably Lombard. Five kilometres at a pace that welcomed everyone, from seasoned athletes to those simply glad to be part of the evening. The kind of run where the conversation matters as much as the kilometres.

On their feet and on their bodies, our community wore two pieces that felt entirely at home in Asola. The first was the new Kymra collection — designed for performance, built from the natural and innovative fibres that define everything UYN makes. Light, precise, and made to move in. The second was something we're particularly proud of: our most technical running socks, engineered and produced right here in Asola. It seemed only fitting to wear them on the very roads that surround the place where they're made.