#events
#events
Our Newbury Street store transforms into a traditional Italian bottega for the 2026 Boston Marathon
For the 2026 Boston Marathon, our Boston store on Newbury Street was reimagined as a traditional Italian bottega, a space celebrating products born from the earth.
That same origin defines our garments, from the Kymra collection to the socks created for the race, crafted from premium slow fibres and engineered into technical apparel designed to help athletes perform at their best.
Alongside natural fibres, we brought a true taste of Italy to Boston through our pizza, the ultimate carbo load ahead of race day.
Across the marathon weekend, runners joined us for two shakeout runs to loosen their legs, testing the new Kymra running collection and the limited-edition socks created for the event. Two different routes, one shared finish line. After the effort, Newbury Street delivered a well-earned reward.
A special thank you to Forte Athletics, Runnersmood and Astrx Running for sharing the miles with us.
“We have a deep connection to our roots. Italy is where our company was founded and where many of our products are still made today. It’s also where we source premium fibres that grow in nature and transform them into performance garments. This is where the idea of Bottega UYN comes from."
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