Italian Running & Outdoor Festival

The Italian Running Festival brought together runners, outdoor enthusiasts, brands and communities for three days centred around movement, exploration and performance culture. For UYN, it was an opportunity to share not only products, but also the philosophy and research behind them.

Throughout the festival, visitors were invited into our BioLab educational space, designed to offer a closer look at the origins of our garments and footwear. From corn cobs and castor oil seeds to kapok, people had the chance to physically experience the natural fibres at the core of our biotech approach to sportswear.

Among the highlights of the event were our Beemotion barefoot shoes, which attracted continuous interest from athletes and curious visitors alike. Runners of all ages stopped by to test the shoes and discover a new approach to natural movement and foot activation.

The festival also hosted Omar Di Felice’s talk, bringing together cyclists, endurance athletes and adventurers around a shared vision of exploration. His story inspired the audience to see adventure not only as a physical challenge, but also as a personal journey of discovery. Following his latest expedition, a documentary film dedicated to the project will be released soon.

UYN also supported the Rabbit Race, the official race of the festival, with a special edition Airstream Tank Top developed exclusively for the event and worn by the fastest participants across the demanding climbs and descents of Monte Stella.

A thank you to everyone who stopped by to visit us over the weekend.
See you at the next one.