New technologies born at AREAS, a preview of the next collections and a week of conversations with people from around the world
This week, our headquarters hosted the seasonal Sales Meeting, welcoming teams from around the world to preview the FW27 collections and lines.
Alongside the new products, this edition placed particular emphasis on technology. We presented a series of innovations conceived, produced and tested, as always, at AREAS, where research and production share the same roof. Seeing them first-hand, in the place where they were born, added real depth to the whole programme. We also shared our recent results, supported by figures, to give everyone a clear picture of where we stand and where we are heading.
Just as important were the people. Over the course of the week there were many one-to-one conversations, which allowed us to listen to individual needs and strengthen relationships, as well as moments shared beyond work, which are often where the best exchanges happen.
Every guest also received a special message from the athletes of some of the strongest national ski teams in the world. We have renewed our partnership with them for a further Olympic cycle, and we are proud to continue this journey together.
We can’t wait to bring all of this to the wider market.
“A collection is only a beginning. What gives it direction are the people who carry it out into the world.”
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