#events
#Headquarters
At our Asola headquarters, the usual seasonal appointment dedicated to unveiling next season’s innovations took place once again
This week, our headquarters hosted the seasonal Sales Meeting, bringing together teams from around the world to preview the latest innovations and present a range of new products.
The event offered a first look at the SS27 collection, not only as a set of garments, but as a further step in the ongoing evolution of the brand’s positioning.
A clear progression from the previous Sales Meeting, when our guests experienced the novelties inside the immersive room. From projecting the future to stepping directly into it, within just six months all participants were able to get hands-on with the first prototypes made using revolutionary new yarns and previously unseen technologies.
Alongside this, there were many moments of dialogue and exchange, both in group settings and more informal conversations, allowing us to strengthen relationships and better understand individual needs.
We can’t wait to bring all of this to the wider market.
“After four years of research, we have succeeded in developing a material set to redefine the standards of the sportswear industry. We will introduce it to the market over the next two years.”
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